How un-marketing builds trust in a world of invasive advertising
| Itâs about a month until The MarTech Conference â our free, online confab of marketing minds. Wondering if itâs for you? Wonder no more, my friend. The conference agenda is here. Take a look, and you will see weâve got the top people speaking about the hottest marketing issues. In addition to worthwhile discussions, there are more opportunities for you to ask the experts questions yourself than ever before.. DeepSeek has overturned the AI apple cart with a product that costs 90% less than what other companies are offering. So far, Big Techâs response is to stand there like a deer in a carâs headlights. We look at how and why the giants of AI brought this on themselves. Constantine von Hoffman
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| B2B marketing | | | Making the right business decisions just got easier. Here's how AI helps teams stay ethical, efficient and effective. | | |
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| Marketing technology | | | A new HubSpot-Canva integration is available globally for free across all HubSpot hubs and tiers with a Canva subscription. | | |
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| Optimization and personalization | | | Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive. | | |
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| Marketing technology | | | Marketers can now be triple threats with data, creative and optimization power. | | |
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| Best practices | | | Reach more audiences with hyper-personalized content. Here are six first-party data best practices to elevate your marketing and drive business results. | | |
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| Marketing artificial intelligence (AI) | | | Faced with a competitor whose product costs 90% less, Google, Meta, Microsoft and Amazon keep going with needlessly expensive AI. | | |
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| Diversity and inclusion in marketing | | | Strategic pivot or performative allyship? Unpack the implications of scaling back DEI initiatives on corporate values and public trust. | | |
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| Email marketing | | | Itâs been declared obsolete, a relic of the past. Yet, here you areâchecking it, relying on it, trusting it. Email isnât dying; itâs evolving. | | |
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| Marketing artificial intelligence (AI) | | | Content, data, ads and more â see where genAI is innovating marketing and where itâs struggling to make an impact. | | |
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| Free online event | | | Listen in on eye-opening discussions about GTM, ABM, influencer marketing, customer churn, and more â and add your voice to the conversation during live Q&A â all at MarTech, online March 25-26. Free registration, on-demand access, endless possibilities. See the agenda | | |
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What they're saying | | âAI and advanced data tools enable a new level of personalization, but the real key to un-marketing lies in mindset. Focus on creating genuine value, building trust and fostering loyalty. You can cut through the noise and thrive in an increasingly competitive and crowded market.â Sam Shennan in How un-marketing builds trust in a world of invasive advertising. âFiduciary responsibility is no longer just about intent â itâs about execution. Leaders who fail to harness AI and data-driven insights to mitigate risk and capitalize on opportunities will be exposed legally and competitively. The future belongs to those who recognize that transparency, accountability, precision and ethical intelligence are not optional. They are the cost of doing business in the AI era.â Mark Stouse in AI is transforming GTM teams into fiduciary powerhouses. | | |
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