Feb 19, 2025

It’s about a month until The MarTech Conference — our free, online confab of marketing minds. Wondering if it’s for you? Wonder no more, my friend. The conference agenda is here. Take a look, and you will see we’ve got the top people speaking about the hottest marketing issues. In addition to worthwhile discussions, there are more opportunities for you to ask the experts questions yourself than ever before..

DeepSeek has overturned the AI apple cart with a product that costs 90% less than what other companies are offering. So far, Big Tech’s response is to stand there like a deer in a car’s headlights. We look at how and why the giants of AI brought this on themselves.

Constantine von Hoffman
Managing Editor

B2B marketing

AI is transforming GTM teams into fiduciary powerhouses

Making the right business decisions just got easier. Here's how AI helps teams stay ethical, efficient and effective.

Marketing technology

New partnership integrates Canva’s design capabilities into HubSpot

HubSpots-July-releases-The-managers-guide

A new HubSpot-Canva integration is available globally for free across all HubSpot hubs and tiers with a Canva subscription.

Optimization and personalization

How un-marketing builds trust in a world of invasive advertising

Marketer-discussing-new-project-with-colleague

Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive.

Marketing technology

Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats

Marketers can now be triple threats with data, creative and optimization power.

Best practices

Marketer’s first-party data playbook

Reach more audiences with hyper-personalized content. Here are six first-party data best practices to elevate your marketing and drive business results.

Marketing artificial intelligence (AI)

DeepSeek disrupts big tech and exposes the inefficiencies of expensive AI

Its-time-to-turbocharge-our-path-to-email-innovation

Faced with a competitor whose product costs 90% less, Google, Meta, Microsoft and Amazon keep going with needlessly expensive AI.

MarTech Free Event - Let's talk about the future of marketing. See what's in store.

Diversity and inclusion in marketing

Target’s DEI retreat: Inclusivity was never more than a marketing stunt

Strategic pivot or performative allyship? Unpack the implications of scaling back DEI initiatives on corporate values and public trust.

Email marketing

Is email dead?

It’s been declared obsolete, a relic of the past. Yet, here you are—checking it, relying on it, trusting it. Email isn’t dying; it’s evolving.

Marketing artificial intelligence (AI)

The top 50 genAI use cases in marketing

Content, data, ads and more — see where genAI is innovating marketing and where it’s struggling to make an impact.

Free online event

What if one idea could transform your marketing?

Listen in on eye-opening discussions about GTM, ABM, influencer marketing, customer churn, and more — and add your voice to the conversation during live Q&A — all at MarTech, online March 25-26. Free registration, on-demand access, endless possibilities.

See the agenda

What else we're reading

Good reads and conversations to help good marketers get better.

Lessons from a CEO who used to be a CMO.
Super Bowl ads give humans a win over AI
Has your team thought about ditching HubSpot?
Customers pay more for products with diversity on their ads
How to kill ambiguous copywriting with 2 questions
Does LinkedIn not like you anymore?

MarTech research

Surveys and research reports to make you a more-informed marketer

NEW! The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.
NEW! Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms.
NEW! Check out our MarTech Intelligence Report on Call Analytics & Conversation Intelligence Platforms, featuring profiles of 11 vendors.

What they're saying

“AI and advanced data tools enable a new level of personalization, but the real key to un-marketing lies in mindset. Focus on creating genuine value, building trust and fostering loyalty. You can cut through the noise and thrive in an increasingly competitive and crowded market.” Sam Shennan in How un-marketing builds trust in a world of invasive advertising.
“Fiduciary responsibility is no longer just about intent — it’s about execution. Leaders who fail to harness AI and data-driven insights to mitigate risk and capitalize on opportunities will be exposed legally and competitively. The future belongs to those who recognize that transparency, accountability, precision and ethical intelligence are not optional. They are the cost of doing business in the AI era.” Mark Stouse in AI is transforming GTM teams into fiduciary powerhouses.

From Search Engine Land

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