John Simlett refers to car salespeople as customer advocates” who help people along the way and don’t take advantage of them. “It’s no longer doing it to me,” he says. “It’s doing it for me.”
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"I would say these new buying behaviours, which have come up during the COVID era, are going to stick and become permanent," a Nissan executive tells Reuters. "The pandemic is changing the way we work, the way we communicate."
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The decision to follow budget sister brand Dacia into online sales had been made during the first coronavirus lockdown of car showrooms, between March and June, Automotive Management Online reports.
That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives. And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at [email protected]. OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out. Now for the legal stuff...
