| | | | | | To somebody like me who hasn't worked at the sharp end of customer relationship management (CRM), it can be confusing to consider the theory. I set out to discover where CRM, marketing automation, sales, and data management platforms cross paths, and how CRM is implemented. |
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| A message from our sponsors: |
| A closer look at retargeting, programmatic advertising, and performance marketing |
| Programmatic advertising: it’s easy to forget just how new it really is. As in all industries driven by disruptive technology, programmatic advertising is constantly evolving. This year, we surveyed a diverse group of 220 marketers in the UK to discover how businesses are thinking about - and adopting - the new marketing opportunities brought forth by programmatic advertising. |
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| | | | | | | The 2017 Digital Trends report, based on the seventh annual trends survey conducted by Econsultancy and Adobe, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2017, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation. The report is based on a global survey of more than 14,000 marketers and ecommerce professionals carried out at the end of 2016. |
| Econsultancy's Healthcare and Pharmaceuticals Internet Statistics Compendium is a comprehensive collection of the most recent healthcare and pharma statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media. A huge time-saver for presentations and reports. |
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| | | | SEO - Sold out
London, 7 Feb 2017 |
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| | | | The Daily Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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