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Featured Blog article
What's the difference between CRM, marketing automation and DMPs?
about 21 hours ago

To somebody like me who hasn't worked at the sharp end of customer relationship management (CRM), it can be confusing to consider the theory.

I set out to discover where CRM, marketing automation, sales, and data management platforms cross paths, and how CRM is implemented.

Why brands are increasingly creating experiences & adventures to woo consumers
about 17 hours ago
How will Donald Trump's policies affect fintech?
about 18 hours ago
Q&A with Nescafé's Community Manager: Melody Meacher-Jones
about 20 hours ago
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A message from our sponsors:
A closer look at retargeting, programmatic advertising, and performance marketing
Programmatic advertising: it’s easy to forget just how new it really is. As in all industries driven by disruptive technology, programmatic advertising is constantly evolving. This year, we surveyed a diverse group of 220 marketers in the UK to discover how businesses are thinking about - and adopting - the new marketing opportunities brought forth by programmatic advertising.
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Featured Research
Digital Intelligence Briefing: 2017 Digital Trends
5 days ago

The 2017 Digital Trends report, based on the seventh annual trends survey conducted by Econsultancy and Adobe, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2017, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation. The report is based on a global survey of more than 14,000 marketers and ecommerce professionals carried out at the end of 2016.

Healthcare and Pharmaceuticals Internet Statistics Compendium
about 22 hours ago

Econsultancy's Healthcare and Pharmaceuticals Internet Statistics Compendium is a comprehensive collection of the most recent healthcare and pharma statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media. A huge time-saver for presentations and reports.

View all Research
Upcoming Training
Search Engine Optimisation (SEO) - Advanced - 3 places left
London, 7 Feb 2017
Mastering Digital Project Management -
London, 7 Feb 2017
Ecommerce and Online Retailing - 5 places left
London, 7 Feb 2017
Content Marketing for Web, Mobile and Social Media - 5 places left
London, 8 Feb 2017
View all Training
Upcoming Events
SEO - Sold out
London, 7 Feb 2017
Conversion Rate Optimisation - Sold out
London, 7 Feb 2017
Customer Experience - Sold out
London, 7 Feb 2017
Digital Shift Innovation Webinar Q1 2017 -
, 9 Feb 2017
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The Daily Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce.
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