| | | | | | At the end of 2016 the BBC reported that retailers could be "missing out on £249bn because many are inaccessible to disabled customers". But what about the digital high street? |
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| A message from our sponsors: |
| Bridging the gap between online and offline |
| It used to be about cross-channel. Then came multichannel. Now it is omnichannel. However, what has remained the same is the fact that consumers still want to use all available information to make informed decisions and purchase the right product quickly. To meet these expectations and compete in this ever-changing environment, you need marketing and sales strategies that bridge the gap between the online and offline experience, offering consumers a seamless experience. |
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| 2017 Email Marketing Census |
| | Where will you focus your email marketing this year? Take part in the industry's biggest email marketing survey and get a copy of the resulting report, packed with trends, insights and advice. | |
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| | | | | | | The Customer Experience Maturity in India report, published in association with Epsilon, contains a comprehensive analysis of trends, data and best practice relating to customer experience delivery by marketers in the region. The research is based on a survey of 319 marketing, digital and ecommerce professionals based in India, which was carried out in September and October 2016. |
| The Understanding the Customer Journey in Asia Pacific report, produced in association with Emarsys, is based on a survey of almost 1,000 digital marketers and ecommerce professionals in Asia Pacific, carried out between August and October 2016. |
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| | | | The Daily Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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