| | | We recently ran a piece around Google killing right hand side ads in SERPs, and the impact that might have on PPC activity. But the discussion so far has predominantly been around companies and agencies that are likely to have some level of flexibility within their display budgets. One group that will be impacted in a very different way is the charity sector, particularly those who rely on Google’s Ad Grants programme, which limits bids to just $2. |
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A message from our sponsors: |
2016 Customer Experience Masterplan: Getting in the mind of the consumer |
Customer experience does not just cover the website experience, it involves ensuring all your digital channels – email, social, landing pages and mobile apps – used throughout the customer journey are optimised. Our whitepaper outlines seven tips for delivering an improved CX using email. |
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Email Marketing Census 2016 |
| Our tenth annual Email Marketing Census is here! Take part in the industry's biggest email marketing survey and get a copy of the resulting report, packed with trends, insights and advice. | |
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| | | The State of Email and Marketing Automation in South-East Asia report, produced by Econsultancy in collaboration with IBM Marketing Cloud, is based on a survey of over 500 client-side marketers and agency respondents. It looks at the extent to which organisations value email and marketing automation technology, explores how they use the technology they currently have and examines their current and future priorities in this area. |
In a fast-moving and highly competitive retail market, companies are increasingly embarking on programmes to digitally transform themselves. The Digital Transformation in the Retail Sector report looks at the challenges that retailers within the sector are facing as they digitally transform themselves. The research seeks to understand best practice approaches from those interviewed, along with techniques and strategies that different types of retailers are adopting to increase their chances of success. |
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| | The Daily Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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