| | | | | | Long tail keywords are widely considered to be fundamental to search marketing success due to the low-cost traffic that they generate, however should this still be the case in 2017? This article is going to analyze data from case studies conducted by Clicteq and PPC Hero that suggests that long tail keywords are now almost obsolete when it comes to AdWords. |
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| A closer look at retargeting, programmatic advertising, and performance marketing |
| Programmatic advertising: it’s easy to forget just how new it really is. As in all industries driven by disruptive technology, programmatic advertising is constantly evolving. This year, we surveyed a diverse group of 220 marketers in the UK to discover how businesses are thinking about - and adopting - the new marketing opportunities brought forth by programmatic advertising. |
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| | | | | | | Econsultancy's Healthcare and Pharmaceuticals Internet Statistics Compendium is a comprehensive collection of the most recent healthcare and pharma statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media. A huge time-saver for presentations and reports. |
| The Customer Experience Maturity in India report, published in association with Epsilon, contains a comprehensive analysis of trends, data and best practice relating to customer experience delivery by marketers in the region. The research is based on a survey of 319 marketing, digital and ecommerce professionals based in India, which was carried out in September and October 2016. |
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| | | | The Daily Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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