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Featured Blog article
Are long tail keywords still important for PPC in 2017? A data-backed answer.
about 17 hours ago

Long tail keywords are widely considered to be fundamental to search marketing success due to the low-cost traffic that they generate, however should this still be the case in 2017?

This article is going to analyze data from case studies conducted by Clicteq and PPC Hero that suggests that long tail keywords are now almost obsolete when it comes to AdWords.

UK Government publishes digital transformation strategy 2017-2020
about 20 hours ago
Should financial services brands follow Capital One on to Amazon Echo?
about 22 hours ago
How smart-switching energy apps are tapping into customer need
about 22 hours ago
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A closer look at retargeting, programmatic advertising, and performance marketing
Programmatic advertising: it’s easy to forget just how new it really is. As in all industries driven by disruptive technology, programmatic advertising is constantly evolving. This year, we surveyed a diverse group of 220 marketers in the UK to discover how businesses are thinking about - and adopting - the new marketing opportunities brought forth by programmatic advertising.
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Featured Research
Healthcare and Pharmaceuticals Internet Statistics Compendium
4 days ago

Econsultancy's Healthcare and Pharmaceuticals Internet Statistics Compendium is a comprehensive collection of the most recent healthcare and pharma statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media. A huge time-saver for presentations and reports.

Customer Experience Maturity in India
1 day ago

The Customer Experience Maturity in India report, published in association with Epsilon, contains a comprehensive analysis of trends, data and best practice relating to customer experience delivery by marketers in the region. The research is based on a survey of 319 marketing, digital and ecommerce professionals based in India, which was carried out in September and October 2016.

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Upcoming Training
Coding for Non-Technical Professionals -
London, 14 Feb 2017
Intensive: Mastering Customer Experiences - 5 places left
London, 20 Feb 2017
Intensive: Mastering Analytics - 4 places left
London, 21 Feb 2017
Social Media Customer Service -
London, 24 Feb 2017
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Upcoming Events
Digital Outlook 2017 - Sold out
Singapore, 22 Feb 2017
Online Video: Trends, Data and Best Practice -
, 23 Feb 2017
SEO: Trends, Data and Best Practice -
, 28 Feb 2017
MWLive -
London, 8 Mar 2017
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