CTV advertising remains on the rise with new opportunities for Roku channel owners Allroll's CEO Alex Zakrevsky, sheds light on the recent CTV/OTT landscape, why to consider Roku, and what to expect.
ClickZ Daily: October 13, 2020 |
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| Good morning! The advertising sector hasn’t seen a year as challenging as 2020 since the Great Recession of 2008. However, digital video – especially Connected TV – remains relatively stable among all the paused and canceled campaigns. With that in mind, today we have Allroll’s CEO Alex Zakrevsky, sheding light on the recent CTV/OTT landscape, why to consider Roku, and what to expect from the platform. Also BigCommerce’s CMO, Lisa Pearson highlights the importance of leveraging customer feedback to win the sale. “Some retailers are afraid of reviews and feedback, but they should see them as valuable assets and opportunities to show credibility,” says Lisa. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Advertising Alex Zakrevsky The advertising sector hasn't seen a year as challenging as 2020 since the Great Recession of 2008. However, digital video, especially Connected TV (CTV), remains relatively stable among all the paused and canceled campaigns. Allroll's CEO Alex Zakrevsky, sheds light on the recent CTV/OTT landscape, why to consider Roku, and what to expect. |
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Digital Marketing Lisa Pearson Some retailers are afraid of reviews and feedback, but they should see them as valuable assets and opportunities to show credibility. Read more |
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| AI & Automation Ben Aflalo Ben Aflalo, Product Director at Dynamic Yield, delves into the evolving role of AI in marketing and what marketers and brands should anticipate next as AI continues to reshape the industry. Read more |
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| Data-Driven Marketing Eddie Cannon ADARA's Edward Cannon shows how identity can improve personalization, testing and brand safety across marketing channels. Read more |
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| Content & Experience ClickZ Insights from data are only precious if they are actionable and value-led. Read more |
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| Kochava’s Unified Audience Platform provides precision omni-channel measurement and attribution, empowering brands to optimize their marketing. Read more |
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Advertising & Promotion Planning Facebook and Instagram campaigns requires a long list of micro-decisions. Download now |
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| Paid Search With the advancements in natural language processing (NLP) - like Google’s BERT - search has increasingly become more and more user focused over the years. Download now |
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