Good morning! The advertising sector hasn’t seen a year as challenging as 2020 since the Great Recession of 2008. However, digital video – especially Connected TV – remains relatively stable among all the paused and canceled campaigns. With that in mind, today we have Allroll’s CEO Alex Zakrevsky, sheding light on the recent CTV/OTT landscape, why to consider Roku, and what to expect from the platform. Also BigCommerce’s CMO, Lisa Pearson highlights the importance of leveraging customer feedback to win the sale. “Some retailers are afraid of reviews and feedback, but they should see them as valuable assets and opportunities to show credibility,” says Lisa. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |