Discover what to expect in the 2025 TV advertising landscape
| | | Hi John,
Key stat: The launch of new streaming ad tiers will drive CTV ad prices down significantly, with only two platforms maintaining CPMs above $30 by Q2 2025, according to EMARKETER's forecast.
Download our analyst report, “US TV and Connected TV Ad Spending Forecasts,” to discover surging inventory is reshaping the television advertising landscape. |
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| You’ll learn: Which platforms will join the billion-dollar CTV revenue club How Prime Video's ad tier impacts market dynamics Why linear TV maintains ad viewing dominance What declining CPMs mean for advertisers |
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| Sincerely,
EMARKETER
Compliments of MNTN. |
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