Hi John,

Key stat: The launch of new streaming ad tiers will drive CTV ad prices down significantly, with only two platforms maintaining CPMs above $30 by Q2 2025, according to EMARKETER's forecast.

Download our analyst report, “US TV and Connected TV Ad Spending Forecasts,” to discover surging inventory is reshaping the television advertising landscape.

You’ll learn:

• Which platforms will join the billion-dollar CTV revenue club
• How Prime Video's ad tier impacts market dynamics
• Why linear TV maintains ad viewing dominance
• What declining CPMs mean for advertisers

Sincerely,
EMARKETER

Compliments of MNTN.