Thriving in the Experience Economy: Priorities of a CMO
Customer experience is the key challenge facing businesses and marketers today - with the prize for the most successful brands, an increase in revenue, profitability and market capitalisation that significantly surpasses their competition. Talking to Chief Marketing Officers and brand marketing leaders, this Econsultancy and Oracle research highlights the priorities of the CMO in 2020. Top performers exceeded their goals, whilst the mainstream met or missed them!
Listen to video highlights, quiz yourself or download a free copy of the research.
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