A survey of more than 2,200 marketers conducted by Econsultancy and Marketing Week has revealed that the majority believe that the outbreak has already heavily impacted marketing activities for the first half of 2020.
Among marketers working at brands with a revenue of more than £50 million per year, 55% of those in the UK and 57% of those in North America say that product or service launches are delayed or under review, while 55% of UK and 56% of North American marketers say that marketing campaigns are delayed or under review.
With conference-going a staple of many marketers’ calendars, providing a chance to learn, network and socialise with industry experts and peers, how will the virtual conferencing experience compare?
A recent joint survey by Econsultancy and Marketing Week on the impact of coronavirus on the UK marketing sector has found that more than 70% of marketers believe that remote work requires training in best practice to be effective.
Join veteran Econsultancy consultant and trainer Neil Perkin for a free webinar as he examines how marketing teams can optimise remote and virtual working, and maximise efficiency when working from home.
Glossier is one brand that is particularly adept at weaving in reviews and many other forms of social proof, into both its website and wider digital marketing activity. Here are just five examples and the reasons why it’s so effective.
The search community is constantly awash with rumours about how search is changing. It’s sometimes difficult to know what to believe. How valid are these rumours? And what is the real impact they are likely to have?
Modern Marketing Job Descriptions From building in inclusivity from the beginning to ensuring discoverability, this guide offers a framework to help organisations attract and retain skilled marketing talent in a competitive hiring landscape.
Customer Journey Mapping Best Practice Guide Customer journey mapping is an essential piece of the puzzle when it comes to understanding and improving the customer experience. The purpose of this guide is to provide an overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys.
Customer experience is the key challenge facing businesses and marketers today - with the prize for the most successful brands, an increase in revenue, profitability and market capitalisation that significantly surpasses their competition. Talking to Chief Marketing Officers and brand marketing leaders, this Econsultancy and Oracle research highlights the priorities of the CMO in 2020. Top performers exceeded their goals, whilst the mainstream met or missed them!
Listen to video highlights, quiz yourself or download a free copy of the research.
