Cooler Screens is bringing the digital shopping experience to brick-and-mortar stores Chicago-based Cooler Screens, leverages smart screens powered by AI and IoT, to enhance the in-store customer shopping experience at Walgreens.
ClickZ Daily: December 23, 2019 |
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| We have a very interesting case study to kick start your festive week. Chicago-based Cooler Screens, leverages smart screens powered by AI and IoT, to enhance the in-store customer shopping experience. On average, retailers that have implemented the digital screens have seen sales in the cooler aisle increase by 50 to 100 percent. For brands that leverage the media network, sales lift can be two to ten times higher than this. Also, with Gartner recently predicting that 80% of marketers will abandon personalization efforts within 5-years, Crownpeak’s Ian Lowe shows how to get personalization right, in a way that is manageable and effective. Also ICYMI: Grupo Piñero, a Spanish tourism group, has adopted IBM Cloud, including IBM public cloud and hybrid cloud solutions, to accelerate the development of new customer-facing digital applications and modernize existing applications. Hotnest Technology, a China and Germany based AI Marketing Automation Platform, has raised 6 Million USD for their Series A funding. Digital asset management (DAM) platform Cloudinary has announced a new integration with Shutterstock that gives users direct access to their Shutterstock accounts from within the Cloudinary DAM. Simon Data, the market-leading customer data platform (CDP) that enables brands to deliver incredible customer experiences everywhere, has tripled its roster of enterprise clients and expanded operations fueled by its Series C. |
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AI Jacqueline Dooley Chicago-based Cooler Screens, leverages smart screens powered by AI and IoT, to enhance the in-store customer shopping experience at Walgreens. |
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Digital Marketing Ian Lowe With a new Gartner report predicting that 80% of marketers will abandon personalization efforts within 5-years, Crownpeak's Ian Lowe shows how to get personalization right, in a way that is manageable and effective. Read more |
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| Data & Analytics Luke Richards A comprehensive analysis of why data-driven MTA is the superior attribution model vs traditional models. Read more |
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| AI Amit Dua By integrating machine learning along with the emerging technologies in supply chain management, companies can achieve a better understanding of the logistics and operations. Read more |
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| Digital Leaders Jacqueline Dooley Colleen Scollans leverages her vast experience as a marketing leader to help brands build their tech stack, and tells vendors how they can improve their offerings. Read more |
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| Analytics Barry Levine 21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology. Read more |
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Analyzing Customer Data As companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals. Download now |
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| Analytics Digitalization or even full-on digital transformation is normally fuelled by internal expectations of speeding up processes and cutting costs. The ability to automate the processes behind the “digital surface” in order to avoid manual actions is key to achieve that. Download now |
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