We have a very interesting case study to kick start your festive week. Chicago-based Cooler Screens, leverages smart screens powered by AI and IoT, to enhance the in-store customer shopping experience.

On average, retailers that have implemented the digital screens have seen sales in the cooler aisle increase by 50 to 100 percent. For brands that leverage the media network, sales lift can be two to ten times higher than this.

Also, with Gartner recently predicting that 80% of marketers will abandon personalization efforts within 5-years, Crownpeak’s Ian Lowe shows how to get personalization right, in a way that is manageable and effective.

Also ICYMI:

• Grupo Piñero, a Spanish tourism group, has adopted IBM Cloud, including IBM public cloud and hybrid cloud solutions, to accelerate the development of new customer-facing digital applications and modernize existing applications.
• Hotnest Technology, a China and Germany based AI Marketing Automation Platform, has raised 6 Million USD for their Series A funding.
• Digital asset management (DAM) platform Cloudinary has announced a new integration with Shutterstock that gives users direct access to their Shutterstock accounts from within the Cloudinary DAM.
• Simon Data, the market-leading customer data platform (CDP) that enables brands to deliver incredible customer experiences everywhere, has tripled its roster of enterprise clients and expanded operations fueled by its Series C.