Loyalty insights from Bain
| | | | | We hope you can connect with us at Cannes Lions, where we’ll be serving as sponsors, presenters, awards jurists, and more. Our co-presentation with Mars, “Changing Minds: Accelerating Iconic Brand Performance Through Data-Powered Creativity,” and our sponsorship of the strategy awards track are just two of many opportunities to discover the latest trends redefining modern marketing, For more, visit our official Cannes Lions 2023 site. | | |
| For CMOs, the benefits of generative artificial intelligence (if done right) will outweigh the brand risks. |
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| From personalized marketing to enhanced customer engagement, use cases are proliferating. |
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| As buying becomes less about what consumers buy, and more about how, companies need to take personalization to an entirely new level. |
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