It took a minute, but the gap between best practice and legal requirement is getting tighter for brand marketers.
CMOs are on their toes and not conducting 'business as usual' as data privacy regulators get more assertive CMOs are a bundle of nerves these days. Blame data privacy regulators for some of it. If there was ever any doubt that lawsuits would come for advertisers that played fast and loose with people’s data, it's fading quickly. Additional coverage: This Digiday+ Media Buying Briefing looks ahead to this week's Digiday Media Buying Summit, a forum for media agencies of all stripes and sizes to share their pain points and success stories around a fast-changing industry. The rise of second-party data imparts the difficulties of modern marketing. GoDaddy plans to focus more on real customers to promote lesser-known tools including payments and e-commerce, CMO Fara Howard told Digiday. PureWow, Hunker and other publishers are exploring the business of operating a physical event space for extended stays. Other things to know about Join us virtually on November 7 for the Digiday Gaming Advertising Forum where we’ll bring together top brand, agency and media executives for a discussion on how immersive and viable the channel is and what the future holds. As FIFA World Cup viewership has soared and technology has evolved, brands now have the chance to interact with fans on a more targeted level. Sponsored by Unruly. Marketers are turning to conversions APIs to combat signal loss amid Apple’s ATT update and the impending cookie deprecation. Sponsored by Clue. | | |
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howdy! howdy! howdy! howdy! | The Programmatic Marketer | | WTF is piggybacking? | | Piggybacking is how an ad tech firm can drop a third-party cookie on a website’s visitors via another ad tech firm that the website has granted access, as covered in this explainer video skit. | | |
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