CMOs are on their toes and not conducting 'business as usual' as data privacy regulators get more assertive CMOs are a bundle of nerves these days. Blame data privacy regulators for some of it. If there was ever any doubt that lawsuits would come for advertisers that played fast and loose with people’s data, it's fading quickly. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | It took a minute, but the gap between best practice and legal requirement is getting tighter for brand marketers. | | |
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howdy! | | | | | Looking ahead to this week’s Digiday Media Buying Summit, a forum for media agencies of all stripes and sizes to share their pain points and success stories around a fast-changing industry. | | |
| | | | | Download this guide to learn how to implement new brand metrics to drive awareness, consideration and conversions. | | |
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howdy! | | | | | The rise of second-party data imparts the difficulties of modern marketing. | | |
| | | | | When analyzed, data on customers’ interactions with a brand’s platform and marketing helps determine the most popular channels and typical user journeys. | | |
howdy! | | | | | CMO Fara Howard said the company plans to focus more on real customers to explain various new tools. | | |
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| | | | | Register for a new virtual forum to learn what’s essential to contextual relevancy in omnichannel campaigns for 2023. | | |
howdy! | | | | | Piggybacking is how an ad tech firm can drop a third-party cookie on a website’s visitors via another ad tech firm that the website has granted access, as covered in this explainer video skit. | | |
howdy! | | | | | Podcasters are waiting for Apple and Spotify to offer more flexibility and features to grow listenership and discovery for show subscriptions. | | |
| | | | | Politico is still realizing what a global brand might look like, but Politico EU's CRO Nicolas Sennegon is already pursuing an advertising business that extends across the pond. |
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