Also: CNIL's decision to fine Criteo €40M during Cannes There were no big battle plans laid out by Apple execs during their meetings with ad tech vendors on the Cote d’Azure. Instead, conversations were more about the here and now — i.e. the tech giant’s search business.
| There were no big battle plans laid out by Apple execs during their meetings with ad tech vendors on the Cote d’Azure. Instead, conversations were more about the here and now — i.e. the tech giant's search business. Additional coverage: After a five-year case, the CNIL's decision to fine Criteo €40 million during Cannes Lions is being seen by some observers as a strong signal sent to the ad tech world. Conversations around generative AI have shifted from fear to curiosity, seemingly reaching an inflection point at this year’s Cannes Lions Festival of Creativity. The dysfunction of the industry felt particularly palpable in Cannes this year as execs continued to schmooze and dine as layoffs back home have hit nearly every area of the ad industry’s ecosystem: from Big Tech to media to brands. More in this Cannes Briefing. Anne Coghlan, co-founder and COO of Scope3, cautioned on today's Digiday podcast from Cannes that publishers who do not make serious attempts to mitigate their impact on the environment could see their business reduced over time. With Pride Month in full swing, brands are seizing on opportunities to reach gamers via thoughtful messaging that resonates with marginalized groups. The New York Times is trying out a new way to get more readers to pay for a NYT Cooking subscription: texting emojis for free recipes. Our most-read story of the week: Uber partners with Omnicom Media Group to meld rider data with Omni’s insights. Other things to know about Tonight is the last chance to enter the Digiday Technology Awards. Don't miss this opportunity to put your tech in front of our judges from Adobe, Imagination, Forbes and many more. Submit by the last chance deadline tonight, June 23 at 11:59 p.m. PT. By analyzing how gamers define a premium game as well as how advertisers see premium advertising within the space, marketers can identify successful in-game ad placements to create their own premium experiences. Sponsored by Activision Blizzard. Download this guide to learn how publishers use AI solutions to identify, curate, and distribute evergreen content. Sponsored by True Anthem. | | |
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