There were no big battle plans laid out by Apple execs during their meetings with ad tech vendors on the Cote d’Azure. Instead, conversations were more about the here and now — i.e. the tech giant's search business. Additional coverage: Other things to know about | | |
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| | | | | There were no big battle plans laid out by Apple execs during their meetings with ad tech vendors on the Cote d’Azure. Instead, conversations were more about the here and now — i.e. the tech giant’s search business. | | |
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howdy! | | | | | After a five-year case, the CNIL’s decision during Cannes Lions is being seen by some observers as a strong signal sent to the ad tech world. | | |
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| | | | | Responsible media efforts are helping protect the planet and society while reducing supply chain redundancy, boosting campaign quality and saving money for businesses. | | |
howdy! | | | | | Conversations around generative artificial intelligence have shifted from fear to curiosity, seemingly reaching an inflection point at this year’s Cannes Lions Festival of Creativity. | | |
| | | | | Marketers use data to personalize each connected touchpoint for consumers, including CTV. | | |
howdy! | | | | | The dysfunction of the industry felt particularly palpable in Cannes this year as execs continued to schmooze and dine over rosé that was never filled fast enough as layoffs back home have hit nearly every area of the ad industry’s ecosystem: from Big Tech to media to brands. | | |
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| | | | | As marketing becomes more complex, it’s created an environment that’s made it easier for brands to reach consumers, but more difficult to make an impact on their target audience. To cut through the noise, marketers need to adopt a new mindset. | | |
howdy! | | | | | Anne Coghlan, co-founder and COO of Scope3, cautioned that those publishers who do not make serious attempts to mitigate their impact on the environment could see their business reduced over time. | | |
howdy! | | | | | But while gamers are a diverse group that is willing to engage with brands, diversity messaging can often fall flat, with Pride activations coming across as more of a cash grab than a genuine effort to improve the lives of LGBTQ+ gamers. Digiday spoke to DEI and streaming industry experts to learn why brands’ efforts to reach gamers via diversity messaging can fall flat — and how marketers can overcome these challenges. | | |
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