After a week defined by contradictions — lavish $10 million beachfront activations against a backdrop of economy anxiety, AI buzz alongside quiet budget cuts — the industry seemed to settle on an unexpected but familiar note: optimism.
| After a week defined by contradictions — lavish $10 million beachfront activations against a backdrop of economy anxiety, AI buzz alongside quiet budget cuts — the industry seemed to settle on an unexpected but familiar note: optimism. Other Cannes coverage: Marketers came to Cannes this year looking for answers. Here are three takeaways from PMG's head of integrated media. Additional coverage: Brands like Arla and Sprite are investing in dynamic digital out-of-home work, due to its efficiency and proximity to purchase. Creators are using AI agents to interact with their fans — and saving time and money as a result. However, marketers have some concerns. What started as a weekend experiment is now a fully-fledged AI voice assistant on Hearst’s recipe site Delish, helping home cooks follow recipes hands-free. From sister site, Modern Retail: The death of the checkout counter is leading brands to rethink their store layouts. Our most-read story this week: YouTube is expanding its internal brand partnership tools and its relationships with third-party creator monetization vendors — all part of a broader effort to create new revenue streams for Shorts creators. Other things to know about Showcase your achievements in media and marketing across categories such as Most Innovative Technology Platform, Best Multi-Platform Campaign and more with the Digiday Awards. Enter by July 11 to save. SSPs that support sell-side decisioning shift from being passive pipes to performance engines that help publishers drive more revenue, unlock yield from high-performing impressions and reduce waste from poorly matched bids or unsold inventory. Sponsored by Index Exchange. In an environment where consumers are harder to reach, inundated by content and searching for brand authenticity, a hybrid of smart social and smart data strategy is key for brands. Sponsored by Alliant. | | |
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| Beyond Ads | | Cannes Briefing: Optimism in the margins | | After a week defined by contradictions — lavish $10 million beachfront activations against a backdrop of economy anxiety, AI buzz alongside quiet budget cuts — the industry seemed to settle on an unexpected but familiar note: optimism. | | |
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