After a week defined by contradictions — lavish $10 million beachfront activations against a backdrop of economy anxiety, AI buzz alongside quiet budget cuts — the industry seemed to settle on an unexpected but familiar note: optimism. Other Cannes coverage: - Marketers came to Cannes this year looking for answers. Here are three takeaways from PMG's head of integrated media.
Additional coverage: - Brands like Arla and Sprite are investing in dynamic digital out-of-home work, due to its efficiency and proximity to purchase.
- Creators are using AI agents to interact with their fans — and saving time and money as a result. However, marketers have some concerns.
- What started as a weekend experiment is now a fully-fledged AI voice assistant on Hearst’s recipe site Delish, helping home cooks follow recipes hands-free.
- From sister site, Modern Retail: The death of the checkout counter is leading brands to rethink their store layouts.
- Our most-read story this week: YouTube is expanding its internal brand partnership tools and its relationships with third-party creator monetization vendors — all part of a broader effort to create new revenue streams for Shorts creators.
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| | | | | After a week defined by contradictions — lavish $10 million beachfront activations against a backdrop of economy anxiety, AI buzz alongside quiet budget cuts — the industry seemed to settle on an unexpected but familiar note: optimism. | | |
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howdy! | | | | | Brands like Arla and Sprite are investing in dynamic digital out-of-home work, due to its efficiency and proximity to purchase. | | |
| | | | | Join this virtual event on July 17 for a discussion on why personalization is an essential conversion driver for Black Friday. Learn about real-world examples from leading brands using scalable personalization tools. | | |
howdy! | | | | | Creators are using AI agents to interact with their fans — and saving time and money as a result. However, marketers have some concerns. | | |
| | | | | Dun & Bradstreet’s ability to execute B2P marketing relies on control, adaptability and seamless integration. By building its strategy around composable identity, Dun & Bradstreet can work directly within its own data infrastructure, avoiding inefficiencies. | | |
howdy! | | | | | Marketers came to Cannes this year looking for answers. Here are three takeaways from PMG’s head of integrated media. | | |
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| | | | | Not all screens are created equal, and in the modern fragmented marketplace, how advertisers access and activate the best placements can make or break a campaign. | | |
howdy! | | | | | What started as a weekend experiment is now a fully-fledged AI voice assistant on Hearst’s recipe site Delish, helping home cooks follow recipes hands-free. | | |
howdy! | | | | | One major way Google’s AI Mode search feature differs from its traditional search engine is a complex technique called “query fan-out.” | | |
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