| | | | Can Hollywood Valets, Who Know Luxury Cars Inside and Out, Identify a Kia Cadenza? David & Goliath puts the blindfolds on By David Gianatasio Hey, dude, park my car. And get ready for your close-up! A bunch of Los Angeles parking valets take star turns in "The Luxury Experts," a short film for Kia by David & Goliath. Now, valets in La La Land park fancy cars all the time. Will they find the 2017 Kia Cadenza sedan just... Read more » | | | | | | | | ICF Olson Names New Leadership as the Emerging Agency Collective Takes Shape New group is the product of 8 acquisitions By Patrick Coffee ICF Olson announced several executive hires and promotions this week. Victoria Phillips joined the recently formed umbrella group as its first-ever chief operating officer. Additionally, former svp of strategy Jurene Fremstad was named group svp and chief strategy officer, and Bob Morris and Rick Shaughnessy were promoted to group svp of integration and group svp... Read more » | | Social Media Manager Behind Tweets That Became Wendy’s Super Bowl Campaign Is Leaving the Company Amy Brown's last day is March 31 By Kristina Monllos Amy Brown, the social media manager responsible for Wendy's sassy Twitter persona, is leaving the company. Her last day will be March 31, according to a tweet from her personal account. hello twitter, i have ?some personal news? friday, 3/31 will be my last day at @wendys. please hire me. thank u!! -- amy brown... Read more » | | Deutsch Promotes Rachel Mercer to Head of Digital Strategy and Invention She joined the New York team in May 2016 By Katie Richards After less than a year at Deutsch, Rachel Mercer has been promoted to a new role. She joined the New York office in May 2016 as vp, digital strategy director. Effective immediately, she will hold the title of svp, head of digital strategy and invention. "In a constantly shifting landscape, Rachel fluidly navigates digital platforms... Read more » | | | | The Entire Family Has a Crush on the Pool Boy in One of Coca-Cola’s New ‘Taste the Feeling’ Spots Global ad campaign celebrates inclusion and diversity By Christine Birkner Coca-Cola is putting a modern spin on a trope from daytime soaps by having a brother and sister both lust after the pool boy in its latest ad. It's one of four new spots for "Taste the Feeling," Coca-Cola's global campaign that launched in 2016 as part of its "One Brand" strategy, which unites advertising... Read more » | | This Chevrolet Ad Offers a Glimpse of the Remarkable High-Tech Future of Real-Time CG Epic Games, Chevy and The Mill present 'The Human Race' By Tim Nudd Adding visual effects to advertising is a notoriously labor-intensive postproduction process. But Chevrolet this week premiered a slick commercial that used technology from Epic Games and The Mill to allow the filmmakers to render virtual cars over live-action footage in real time--and see exactly how the scenes would look as they were being shot. First,... Read more » | | Looking for an Internship in Advertising? This Agency Will Give You a Job Instead Zulu Alpha Kilo's 'employeeship' program By Tim Nudd Internships are mostly about trading free labor for job experience. But Toronto agency Zulu Alpha Kilo is taking a different approach to internships this year--turning them into employeeships, where two soon-to-be or recent grads will get real jobs at the agency, with real salaries. "We were inundated with an overwhelming amount of intern requests this... Read more » | | | |
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