Hey, dude, park my car. And get ready for your close-up! A bunch of Los Angeles parking valets take star turns in "The Luxury Experts," a short film for Kia by David & Goliath. Now, valets in La La Land park fancy cars all the time. Will they find the 2017 Kia Cadenza sedan just...
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Advertising & Agency Daily
March 03, 2017
Your overview of the agency world
David & Goliath puts the blindfolds on
By David Gianatasio
Hey, dude, park my car. And get ready for your close-up! A bunch of Los Angeles parking valets take star turns in "The Luxury Experts," a short film for Kia by David & Goliath. Now, valets in La La Land park fancy cars all the time. Will they find the 2017 Kia Cadenza sedan just...
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The automaker's founder likes Bria's idea
By Tim Nudd
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3 takes from Resource/Ammirati, Edelman and Huge
By Erik Oster
To John Dillon, good content reflects good conversations at a booth
By David Griner
New group is the product of 8 acquisitions
By Patrick Coffee
ICF Olson announced several executive hires and promotions this week. Victoria Phillips joined the recently formed umbrella group as its first-ever chief operating officer. Additionally, former svp of strategy Jurene Fremstad was named group svp and chief strategy officer, and Bob Morris and Rick Shaughnessy were promoted to group svp of integration and group svp...
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Amy Brown's last day is March 31
By Kristina Monllos
Amy Brown, the social media manager responsible for Wendy's sassy Twitter persona, is leaving the company. Her last day will be March 31, according to a tweet from her personal account. hello twitter, i have ?some personal news? friday, 3/31 will be my last day at @wendys. please hire me. thank u!! -- amy brown...
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She joined the New York team in May 2016
By Katie Richards
After less than a year at Deutsch, Rachel Mercer has been promoted to a new role. She joined the New York office in May 2016 as vp, digital strategy director. Effective immediately, she will hold the title of svp, head of digital strategy and invention. "In a constantly shifting landscape, Rachel fluidly navigates digital platforms...
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Global ad campaign celebrates inclusion and diversity
By Christine Birkner
Coca-Cola is putting a modern spin on a trope from daytime soaps by having a brother and sister both lust after the pool boy in its latest ad. It's one of four new spots for "Taste the Feeling," Coca-Cola's global campaign that launched in 2016 as part of its "One Brand" strategy, which unites advertising...
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Epic Games, Chevy and The Mill present 'The Human Race'
By Tim Nudd
Adding visual effects to advertising is a notoriously labor-intensive postproduction process. But Chevrolet this week premiered a slick commercial that used technology from Epic Games and The Mill to allow the filmmakers to render virtual cars over live-action footage in real time--and see exactly how the scenes would look as they were being shot. First,...
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Zulu Alpha Kilo's 'employeeship' program
By Tim Nudd
Internships are mostly about trading free labor for job experience. But Toronto agency Zulu Alpha Kilo is taking a different approach to internships this year--turning them into employeeships, where two soon-to-be or recent grads will get real jobs at the agency, with real salaries. "We were inundated with an overwhelming amount of intern requests this...
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