Impossible Burger Boosts BK; Plus, Trendy Butler Sweats The Details; And Sports Illustrated's Second Licensing Act | | | | | | | | | | | | | | | | | | | | | | | | | How Trendy Butler Is Breaking Rules To Build A Better Subscription Box | | | | The first rule of subscription services is don't make it time-consuming or hard to sign on. But Trendy Butler breaks that rule by asking hundreds of questions on its entry form. Why? Because, according to CEO and Co-founder Ali Najafian, it’s better to get the data right the first time out, than to get it wrong and risk customer churn. | | | | |
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| | | | | | | | | | | | | Unboxing Experiences For Moms | | | | Online subscription services are curating a selection of household items ranging from kitchen tools to one-size-fits-most clothing for moms via monthly box deliveries. Mom Things Co-founders Julie Powers and Brooke King explain how they aim to provide shoppers with an experience with each box — and why the time is right for a subscription offering for moms. Read More... | | |
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| | PYMNTS And The Platform Economy |
| | | | | | | | | Why Digital Marketplaces Must Anticipate Shoppers’ Needs | | | | Marketplaces must anticipate the needs of shoppers who expect top-notch support and seamless service in a booming market. Firms have to remain competitive, with 86.5 million consumers projected to be in the digital platform ecosystem by 2021, according to the PYMNTS and the Platform Economy Playbook. Here’s how marketplaces are planning ahead to meet consumer needs. Read More... | | |
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| | | | | | | | | | | Internet Of Things, A Thing Gone Global | | | | Billions of devices. Billions of dollars. The Internet of Things may be just getting started, but the numbers are already getting large. Connected devices connect people, and automate parts of daily life, through an ever-expanding ecosystem. Read More... | | |
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