Impossible Burger Boosts BK; Plus, Trendy Butler Sweats The Details; And Sports Illustrated's Second Licensing Act
 
 
 
 
 
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May 28, 2019
 
 
 
 
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How Trendy Butler Is Breaking Rules To Build A Better Subscription Box
 

The first rule of subscription services is don't make it time-consuming or hard to sign on. But Trendy Butler breaks that rule by asking hundreds of questions on its entry form. Why? Because, according to CEO and Co-founder Ali Najafian, it’s better to get the data right the first time out, than to get it wrong and risk customer churn.

 
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  Subscription Commerce
 
 
 
Unboxing Experiences For Moms
 

Online subscription services are curating a selection of household items ranging from kitchen tools to one-size-fits-most clothing for moms via monthly box deliveries. Mom Things Co-founders Julie Powers and Brooke King explain how they aim to provide shoppers with an experience with each box — and why the time is right for a subscription offering for moms.  Read More...

 
  PYMNTS And The Platform Economy
 
 
 
Why Digital Marketplaces Must Anticipate Shoppers’ Needs
 

Marketplaces must anticipate the needs of shoppers who expect top-notch support and seamless service in a booming market. Firms have to remain competitive, with 86.5 million consumers projected to be in the digital platform ecosystem by 2021, according to the PYMNTS and the Platform Economy Playbook. Here’s how marketplaces are planning ahead to meet consumer needs.  Read More...

 
  Today In Data
 
 
 
Internet Of Things, A Thing Gone Global
 

Billions of devices. Billions of dollars. The Internet of Things may be just getting started, but the numbers are already getting large. Connected devices connect people, and automate parts of daily life, through an ever-expanding ecosystem.  Read More...

 
  What's Hot Today In Retail
 
 
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- Apple’s Nonexistent Smartglasses Beat Google’s In Survey
 
- IKEA’s New App To Increase Digital, Decrease Physical Store Sales
 
- Huawei Claims FedEx Rerouted Four Of Its Packages
 
- Alibaba Considers Raising $20B Via New Hong Kong Listing
 
- Huawei CEO Against Apple Retaliation In China
 
- Trade War Highlights Ag’s Impact On The Digital Economy
 
 
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