Brian Solis on the new post-pandemic customer Research insights and advice on marketing to generation novel
ClickZ Daily: November 23, 2021 |
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| Good morning! Every brand has a style guide and every CMO has an entire set of teams that operate against those brand guidelines. Executives need to ask these key questions, “how did people and their core values and aspirations change in 2020-2021” and “how can our brand stand for something aspirational in a new world?” Digital pioneer and 8x best-selling author Brian Solis shared his research on how customers have changed at a human level and how brands must adapt down to their core. |
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Customer insights Elizabeth Roscoe |
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Advertising & Promotion Gareth Platt How KFC turned threat into opportunity by suspending its iconic slogan Read more |
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| Digital Marketing Neal Schaffer Engage and convert your audience with a strategic mix of the right platforms and your biggest assets - brand ambassadors, employees, and content creators Read more |
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| Advertising & Promotion Bruno Gralpois When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance Read more |
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| Customer behaviour Jenna Landi Jenna Landi, Head of Brand Insights at Pinterest unpacks consumer insights, trends, and the marketing essentials Read more |
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| MarketMuse provides personalized AI-powered insights for organizations to create predictably better content and improve organic performance. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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