Brian Solis on the new post-pandemic customer

Good morning!

Every brand has a style guide and every CMO has an entire set of teams that operate against those brand guidelines. Executives need to ask these key questions, “how did people and their core values and aspirations change in 2020-2021” and “how can our brand stand for something aspirational in a new world?”

Digital pioneer and 8x best-selling author Brian Solis shared his research on how customers have changed at a human level and how brands must adapt down to their core.

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ClickZ Daily: November 23, 2021

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