Warner Bros. digital studio Stage 13 is making shows for emerging platforms, 'Look for businesses that are ripe for disruption': A Slack town hall with Domino CEO Nathan Coyle, Group Nine reduced its reliance on viral videos and saw its views soar 59 percent, My Email Subject
| Whether a retailer wants its products to be sold on Amazon or not, they will likely end up on the platform, listed by unauthorized third-party sellers. This is causing headaches for brands. Video-streaming and social platforms are increasingly seeking entertainment content for young viewers to watch on their mobiles. Warner Bros. is taking this as an opportunity to create short-form shows for these platforms. "We are a young-enough brand that we can surprise and delight in many ways!" Domino CEO Nathan Coyle discussed the benefits of being a smaller, newer brand during the latest Digiday+ Slack town hall. Since reducing its dependence on viral videos, Group Nine Media's monthly video views have increased 59 percent year over year. From Glossy: H&M is using Instagram to generate buzz for Arket, its forthcoming brand. Make your next career move with Digiday Careers. Search for media and marketing jobs today. |
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| Yuyu Chen The best thing for brands to do might be to work with Amazon to limit the risk of their products being misrepresented on the site. |
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| Sahil Patel Warner Bros. is prolific at making TV shows. Its 2-year-old digital studio Stage 13 wants to do the same for short-form streaming platforms. |
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| Max Willens Domino CEO Nathan Coyle discussed why he’s focused more on Pinterest and Instagram than Facebook. |
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| Ross Benes Since publishers are at the mercy of algorithms, Group Nine Media focuses on limiting its duds rather than trying to make videos go viral. |
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