Whether a retailer wants its products to be sold on Amazon or not, they will likely end up on the platform, listed by unauthorized third-party sellers. This is causing headaches for brands. Video-streaming and social platforms are increasingly seeking entertainment content for young viewers to watch on their mobiles. Warner Bros. is taking this as an opportunity to create short-form shows for these platforms. "We are a young-enough brand that we can surprise and delight in many ways!" Domino CEO Nathan Coyle discussed the benefits of being a smaller, newer brand during the latest Digiday+ Slack town hall. Since reducing its dependence on viral videos, Group Nine Media's monthly video views have increased 59 percent year over year. From Glossy: H&M is using Instagram to generate buzz for Arket, its forthcoming brand. Make your next career move with Digiday Careers. Search for media and marketing jobs today. |
|---|
|
|---|
| Yuyu Chen The best thing for brands to do might be to work with Amazon to limit the risk of their products being misrepresented on the site. |
|---|
|
|---|
| Sahil Patel Warner Bros. is prolific at making TV shows. Its 2-year-old digital studio Stage 13 wants to do the same for short-form streaming platforms. |
|---|
|
|---|
| Advertisement  |
|---|
|
|---|
| Sponsored Content IBM The marketers' dream is finally being realized in a new wave of intelligent customer service. This guide lays out how cognitive analytics are bringing the power of analytics to everyone, how the hospitality industry is ahead of the game and what predictive AI means to the future of the industry and to your job. Sponsored by IBM. |
|---|
|
|---|
| Max Willens Domino CEO Nathan Coyle discussed why he’s focused more on Pinterest and Instagram than Facebook. |
|---|
|
|---|
| Ross Benes Since publishers are at the mercy of algorithms, Group Nine Media focuses on limiting its duds rather than trying to make videos go viral. |
|---|
|
|---|
| Sponsored Content RhythmOne As programmatic continues to fuel digital publishing, new challenges and opportunities arise in a rapidly evolving monetization game. From user experience and audience targeting to improving ad quality, what tactics have worked for you? What hasn't? Take a few minutes to complete the survey to get the full report and the chance to win a $500 gift card. Sponsored by RhythmOne. |
|---|
|
|---|
| Sponsored Content 4INFO This white paper offers a better understanding of the importance of identity mapping and how brands can implement it to improve their competitive trajectory. Sponsored by 4INFO. |
|---|
|
|---|
| Advertisement  |
|---|
|
|---|
|
 |
