Google, AT&T and others failed to provide details about ad tech data flows to foreign partners, but letters sent in response to a Senate inquiry obtained by Digiday reveal enough to validate legislation that could restrict RTB data flows.
| A new bill calls on appropriate federal agencies to determine a list of data categories, a threshold for data quantity and time parameters for personal data export to ensure that it is not exploited for intelligence purposes by foreign governments to the detriment of U.S. national security or redistributed to other countries. If formally introduced and passed, the bill would subject violators to criminal penalties or private right of legal action. Read more below. Google, AT&T and others failed to provide details about ad tech data flows to foreign partners, but letters sent in response to a Senate inquiry obtained by Digiday reveal enough to validate legislation that could restrict RTB data flows. The Digiday+ Future of TV Briefing this week looks back at the first six months of the year to see how 2020 has continued to carry over into 2021 and how the TV, streaming and digital video industry has carried on. Last year, Shopify’s global payment partners processed more than $65 billion in gross merchandise value, according to Shopify. Bit by bit, media employees will start going back to the office after the Fourth of July weekend, as publishers kick their office return plans into gear in preparation for a formal reopening in the fall. Nomadic and distributed work-life balance is growing in popularity, particularly among creative and design professionals. To better reach Gen Z entrepreneurs and remote workers, web conferencing app Webex is leaning into influencer culture. Other things to know about Following in the footsteps of giants such as Walmart and Target to leverage first-party data, retailers of all sizes are winning new business for their brand partners. Sponsored by LiveIntent. With the transition to a cookieless world reaching a fever pitch, marketers are experiencing solution fatigue. Use these strategies to cut through the noise. Sponsored by Eyeota. In this webinar, learn how to execute marketing strategies with multiple identity solutions to pave the way for a privacy-safe future. Sponsored by Alliant. | | |
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