Google, AT&T and others failed to provide details about ad tech data flows to foreign partners, but letters sent in response to a Senate inquiry obtained by Digiday reveal enough to validate legislation that could restrict RTB data flows.
June 30, 2021

A new bill calls on appropriate federal agencies to determine a list of data categories, a threshold for data quantity and time parameters for personal data export to ensure that it is not exploited for intelligence purposes by foreign governments to the detriment of U.S. national security or redistributed to other countries. If formally introduced and passed, the bill would subject violators to criminal penalties or private right of legal action. Read more below.

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Google, AT&T and others failed to provide details about ad tech data flows to foreign partners, but letters sent in response to a Senate inquiry obtained by Digiday reveal enough to validate legislation that could restrict RTB data flows.
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