ABC News’ streaming video network is dramatically reshaping its programming mix away from repurposed TV footage.
| ABC News’ streaming video network is inverting its programming mix away from relying primarily on repurposed TV footage. Read more below. By the end of 2020, ABC News Live expects to air 18 hours’ worth of live and original programming per day, a complete inversion of its existing programming mix. Dwell's new CEO is trying to reshape the 20-year-old company to become a digital-first business -- one that emphasizes growing consumer revenue streams. Bustle Media Group might not seem like a natural home for The Outline, the website once described as "a New Yorker for millennials," and that's the point. Accenture is scrapping its media auditing to business to remove the conflicts of interests that come with serving as both an auditor and rival to agencies. Other things to know about Connect with agency leaders from GroupM, Havas, Essence, MediaCom and many more at the Digiday Future of TV Summit. Learn more about joining us from April 15-17 in Palm Springs here. Advertisers and publishers: Are pre-roll and mid-roll ads effective, or do they simply irritate your audience? And what new ad formats would help your business? Complete this survey and share your ideas. Sponsored by GumGum. | | |
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howdy! | Sponsored by resonate | | Webinar: Using AI to drive brand storytelling | | Data alone isn't enough to break through the noise of an omnichannel, always-connected world. Join us on Feb. 20, at 11 a.m. EST as we explore how AI-powered consumer insights can fuel brand storytelling. | | |
howdy! | Sponsored by Dugout | | Survey: Navigating video advertising in a post-cookie world | | To help us investigate the current state of video, including the best performing formats, contextual advertising, life after third-party cookies, audience engagement and challenges around investing in video, please take this short survey and we’ll send you the results. | | |
howdy! | Sponsored by Bannerflow | | Charting the effect of marketing in-housing | | Now that in-housing is arguably a necessity in modern marketing, it’s become important to chart its effect — the return on investment that brands are seeing and whether in-housing impacts creativity. | | |
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