ABC News’ streaming video network is inverting its programming mix away from relying primarily on repurposed TV footage. Read more below. Other things to know about - Connect with agency leaders from GroupM, Havas, Essence, MediaCom and many more at the Digiday Future of TV Summit. Learn more about joining us from April 15-17 in Palm Springs here.
- Advertisers and publishers: Are pre-roll and mid-roll ads effective, or do they simply irritate your audience? And what new ad formats would help your business? Complete this survey and share your ideas. Sponsored by GumGum.
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| Video Anywhere | | | | ABC News’ streaming video network is dramatically reshaping its programming mix away from repurposed TV footage. | | |
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howdy! | Content & Commerce | | | | Dwell’s new CEO is trying to reshape the 20-year-old company to become a digital-first business — one that emphasizes growing consumer revenue streams. | | |
| Sponsored by resonate | | | | Data alone isn't enough to break through the noise of an omnichannel, always-connected world. Join us on Feb. 20, at 11 a.m. EST as we explore how AI-powered consumer insights can fuel brand storytelling. | | |
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howdy! | | | | | Bustle Media Group editor Josh Topolsky on its acquisition of The Outline: “The opposites thing is actually part of the attraction and why it makes sense.” | | |
| Sponsored by Dugout | | | | To help us investigate the current state of video, including the best performing formats, contextual advertising, life after third-party cookies, audience engagement and challenges around investing in video, please take this short survey and we’ll send you the results. | | |
howdy! | Transparency | | | | Accenture is scrapping its media auditing to business to remove the conflicts of interests that come with serving as both an auditor and rival to agencies. | | |
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| Sponsored by Bannerflow | | | | Now that in-housing is arguably a necessity in modern marketing, it’s become important to chart its effect — the return on investment that brands are seeing and whether in-housing impacts creativity. | | |
howdy! | Subscriptions | | | | A program that lets Starbucks customers read news publishers’ websites for free on Starbucks via its Wi-Fi service has drawn so-so reviews from participating news media companies. | | |
howdy! | Publishing in the Platform Era | | | | U.K. broadcaster UKTV is keen to bolster its following online, where audiences move between platforms quickly. | | |
| | | | | Bustle Media Group editor Josh Topolsky on its acquisition of The Outline: "The opposites thing is actually part of the attraction and why it makes sense." |
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