A requiem for the old marketing rules, may they rest in P’s With the old rules starting to outgrow their relevancy, Lytics CEO James McDermott lays out 2020's version of the 5 P's of marketing.
ClickZ Daily: March 11, 2020 |
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| Happy Wednesday! With the old rules starting to outgrow their relevancy, Lytics CEO James McDermott lays out 2020’s version of the 5 P’s of marketing. He writes: The old P’s? They’re a thing of the past. Products have become digital downloads, prices are now subscriptions, places are a moving target, and promotions are commonplace. As for people, well, it turns out we’re just getting to know them. Also, we spoke with Yotam Benami, CMO at Idomoo, about how personalized video is helping brands motivate customers to act. Personalized video enables marketers to combine data and content, says Yotam. Everything in the video can be personalized – text, images, voiceover, video-in-video and even the story itself. Also ICYMI: Affinity, a leading relationship intelligence platform, announced the acquisition of Nudge.ai, a revenue intelligence platform designed to build relationships and grow sales. Revel Systems, a leading provider of a cloud-based POS and complete business management platform, and Como, a leader in customer engagement and marketing solutions, announced Como Essentials, a new, out-of-the-box engagement and loyalty solution. Talend, a global leader in cloud data integration and data integrity, announced the availability of Talend Cloud in Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. Teads, The Global Media Platform, unveils inRead Social, a new product enabling advertisers to extend social media campaign creatives to Teads’ platform of premium publishers. |
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Digital Marketing James McDermott With the old rules starting to outgrow their relevancy, Lytics CEO James McDermott lays out 2020's version of the 5 P's of marketing. |
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Digital Leaders Jacqueline Dooley & Mahir Prasad We spoke with Yotam Benami, CMO at Idomoo, about how personalized video is helping brands motivate customers to act. Read more |
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| Digital Marketing Tereza Litsa Social media engagement can help you keep your followers interested in your brand. Here’s how to set up an effective engagement checklist. Read more |
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| Digital Advertising Ran Ben-Yair Many questions remain as to how the DOOH – versus traditional OOH – should impact decisions running the gamut from overall buying strategy to creative, measurement and even turn-around time. In this piece, Ubimo's Ran Ben-Yair clears up these misunderstandings for marketers so they can get the most out of their DOOH spend. Read more |
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| Digital Marketing Gretchen Scheiman Coronavirus is threatening to dramatically alter the way people experience things in 2020. Liveclicker's Gretchen Scheiman looks at this timely issue and provides some ideas for how brands may create new plans, or alter those that they've already invested in. Read more |
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| Case Study Jacqueline Dooley AI-based personalization platform provider ZineOne reveals how personalized in-the-moment engagement increased net revenue by over 10% for a top retail chain. Read more |
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Agency Spotlight Get ready for the year ahead with our guide to the latest styles based on billions of image, video and downloads. Bright colors, cartoon faces, and ostentatious animal patterns show a vibrant undercurrent in this year’s trends. Download now |
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| Analyzing Customer Data As new regulations like GDPR and CCPA reduce the availability of third-party consumer data and as consumer demand for both privacy and personalization escalate, marketers must rely more than ever on their own first-party data. Download now |
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