| Happy Wednesday! With the old rules starting to outgrow their relevancy, Lytics CEO James McDermott lays out 2020’s version of the 5 P’s of marketing. He writes: The old P’s? They’re a thing of the past. Products have become digital downloads, prices are now subscriptions, places are a moving target, and promotions are commonplace. As for people, well, it turns out we’re just getting to know them. Also, we spoke with Yotam Benami, CMO at Idomoo, about how personalized video is helping brands motivate customers to act. Personalized video enables marketers to combine data and content, says Yotam. Everything in the video can be personalized – text, images, voiceover, video-in-video and even the story itself. Also ICYMI: - Affinity, a leading relationship intelligence platform, announced the acquisition of Nudge.ai, a revenue intelligence platform designed to build relationships and grow sales.
- Revel Systems, a leading provider of a cloud-based POS and complete business management platform, and Como, a leader in customer engagement and marketing solutions, announced Como Essentials, a new, out-of-the-box engagement and loyalty solution.
- Talend, a global leader in cloud data integration and data integrity, announced the availability of Talend Cloud in Microsoft Azure Marketplace, an online store providing applications and services for use on Azure.
- Teads, The Global Media Platform, unveils inRead Social, a new product enabling advertisers to extend social media campaign creatives to Teads’ platform of premium publishers.
|
