A national data privacy bill is gaining traction, but not everyone is yet on board

The U.S. House Energy & Commerce Committee voted on Wednesday to pass the American Data Privacy And Protection Act, which would have a widespread impact on how data can be collected, used and shared for marketing and other purposes.

July 22, 2022

​​Major digital advertising regulation is finally getting traction in Congress, but advertising and consumer advocates alike say there are still plenty of kinks to sort out. Additional coverage: Despite uncertainties, Microsoft's Netflix pact is a window into its ad tech ambitions. Here’s a look at what they are. As fears of a mounting recession percolate through the industry, some esports executives believe private ownership remains the safest way forward. DTC gifting company Fresh Sends is working to build out its in-house creative team to focus on organic content for social channels like TikTok, Instagram and Pinterest. Despite the uncertainty of the upcoming recession, the gaming and esports sector remains optimistic about the future. Other things to know about Deadline tonight: The Digiday Technology Awards are your chance to gain valuable recognition as the best in tech. Submit by 11:59 p.m. PT to save. Brands are using first-party data to identify and target and acquire previously unknown customers who look and shop like their current customers. Sponsored by Wiland. Download this new guide to learn how publishers are identifying, flagging and preventing clickbait from damaging their UX and revenue. Sponsored by GeoEdge. Top Stories Ivy Liu Privacy A national data privacy bill is gaining traction, but not everyone is yet on board The U.S. House Energy & Commerce Committee voted on Wednesday to pass the American Data Privacy And Protection Act, which would have a widespread impact on how data can be collected, used and shared for marketing and other purposes. howdy! Marketing on Platforms Uncertainties remain but Microsoft's Netflix pact is the clearest window to its designs on ad tech Despite uncertainties, Microsoft’s Netflix pact is a window into its ad tech ambitions. Here’s a look at what they are. Sponsored by Wiland The first-party data handbook: Tactics for taking first-party data beyond personalization Download this new guide to learn how marketers are utilizing data collaborations to enrich their first-party data to drive privacy-compliant acquisition campaigns. Advertisement howdy! Gaming & Esports How FaZe Clan's SPAC merger shows the challenges of public ownership in esports As fears of a mounting recession percolate through the industry, some esports executives believe private ownership remains the safest way forward. Sponsored by Rollworks How marketers are preparing for the next shift in the industry Marketing teams are rethinking their audiences, focusing on the buyers that generate the highest-quality opportunities. howdy! Brands in Culture Why DTC gifting brand Fresh Sends is focusing on organic content, growing in-house creative team DTC gifting company Fresh Sends’ in-house creative team will add a content strategist as well as an influencer marketing team member to work alongside the company’s chief creative officer as the brand moves to focus on organic social content. Advertisement Sponsored by MNTN How the state of data privacy is impacting CTV marketers While CTV is largely unaffected by most privacy legislation — so far — there are many details of which advertisers should be aware. howdy! Navigating Economic Instability Esports responds to the economic downturn Despite the uncertainty of the upcoming recession, the gaming and esports sector remains optimistic about the future. howdy! Navigating Economic Instability Even digital will feel the pinch as media buyers cut forecasts amid a rising tide of anxiety The latest IPA Bellwether Report reveals a stall in ad spend, ending a year-long run of growth. All Latest Stories Privacy A 2022 privacy regulation primer with Mayer Brown’s Dominique Shelton Leipzig The ad tech and privacy regulation expert surveyed the present regulatory landscape and explained how Roe v. Wade’s overturn can affect ad tech firms in the latest Digiday Podcast episode.

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