Major digital advertising regulation is finally getting traction in Congress, but advertising and consumer advocates alike say there are still plenty of kinks to sort out. Additional coverage: - Despite uncertainties, Microsoft's Netflix pact is a window into its ad tech ambitions. Here’s a look at what they are.
- As fears of a mounting recession percolate through the industry, some esports executives believe private ownership remains the safest way forward.
- DTC gifting company Fresh Sends is working to build out its in-house creative team to focus on organic content for social channels like TikTok, Instagram and Pinterest.
- Despite the uncertainty of the upcoming recession, the gaming and esports sector remains optimistic about the future.
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| Top Stories |  | | Ivy Liu |
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| | | | | The U.S. House Energy & Commerce Committee voted on Wednesday to pass the American Data Privacy And Protection Act, which would have a widespread impact on how data can be collected, used and shared for marketing and other purposes. | | |
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howdy! | | | | | Despite uncertainties, Microsoft’s Netflix pact is a window into its ad tech ambitions. Here’s a look at what they are. | | |
| | | | | Download this new guide to learn how marketers are utilizing data collaborations to enrich their first-party data to drive privacy-compliant acquisition campaigns. | | |
| Advertisement |  | | |
howdy! | | | | | As fears of a mounting recession percolate through the industry, some esports executives believe private ownership remains the safest way forward. | | |
| | | | | Marketing teams are rethinking their audiences, focusing on the buyers that generate the highest-quality opportunities. | | |
howdy! | | | | | DTC gifting company Fresh Sends’ in-house creative team will add a content strategist as well as an influencer marketing team member to work alongside the company’s chief creative officer as the brand moves to focus on organic social content. | | |
| Advertisement |  | | |
| | | | | While CTV is largely unaffected by most privacy legislation — so far — there are many details of which advertisers should be aware. | | |
howdy! | | | | | Despite the uncertainty of the upcoming recession, the gaming and esports sector remains optimistic about the future. | | |
howdy! | | | | | The latest IPA Bellwether Report reveals a stall in ad spend, ending a year-long run of growth. | | |
| | | | | The ad tech and privacy regulation expert surveyed the present regulatory landscape and explained how Roe v. Wade’s overturn can affect ad tech firms in the latest Digiday Podcast episode. |
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