It’s been a month since Google pulled the plug on these cookies on one percent of its browser’s traffic, and the marketing world’s reaction has been rather… underwhelming.
| It’s been a month since Google pulled the plug on these cookies on one percent of its browser's traffic, and the marketing world's reaction has been rather ... underwhelming. Additional coverage: Big tech really went from “always hiring” to “always firing.” London-based WPP said its 2024 plans include spending £250 million in a cash investment on "proprietary technology to support our AI and data strategy." More in this Digiday+ Media Buying Briefing. As agencies get more serious about third-party cookie alternatives, they are running into challenges old and new. Publishers are facing another challenge this year that might just put the economy on the back burner for a bit: the death of the third-party cookie. Tech giants are showing renewed strength with quarterly results and credited AI as a key growth driver. After rapid expansion and multibillion-dollar IPO plans, ad tech firm InMobi doubles down on core competencies. For the last five years, Greek yogurt brand Oikos has advertised around the Super Bowl, as opposed to during it. This year, Danone is expanding its Oikos big game playbook to its other brands including Silk and SToK. Other things to know about Recognize your team's hard work with the Digiday Video and TV Awards alongside past winners from Roku, Vevo, PinkNews and more. The last chance to enter is Friday, February 16. While DCO has become integral to agencies’ workflows, teams are still working to integrate this technology better throughout the campaign lifecycle. Sponsored by Clinch. Brands are tapping into the carrier-cutting environment to reach budget-savvy consumers looking for new ways to access goods and services and secure a loyal customer base. Sponsored by TextNow. | | |
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