Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | It’s been a month since Google pulled the plug on these cookies on one percent of its browser’s traffic, and the marketing world’s reaction has been rather… underwhelming. | | |
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howdy! | | | | | Big tech really went from “always hiring” to “always firing”. | | |
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| | | | | Even as consumer attention fragments across devices and unlimited content options, sports remain resilient in their ability to collectively capture audiences. | | |
howdy! | | | | | London-based WPP said its 2024 plans include spending £250 million in a cash investment on “proprietary technology to support our AI and data strategy.” | | |
| | | | | Digital advertising has shifted from predefined audience targeting to adopting more sophisticated, custom AI-driven methods. | | |
howdy! | | | | | As agencies get more serious about third-party cookie alternatives, they are running into challenges old and new. | | |
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| | | | | Advertisers spend time and resources ensuring their creative designs resonate with their audiences, which includes the underlying format delivering the ad to the user. | | |
howdy! | | | | | Publishers are facing another challenge this year that might just put the economy on the back burner for a bit: the death of the third-party cookie. | | |
howdy! | | | | | Tech giants are showing renewed strength with quarterly results and credited AI as a key growth driver. | | |
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