4 tips for making the most of your holiday email marketing strategy SparkPost’s April Mullen takes a look at four steps brands can take to tackle the holiday season head-on through email marketing.
ClickZ Daily: December 3, 2020 |
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| Good Morning! Today we have SparkPost’s Director of Brand and Content Marketing, April Mullen taking a look at four steps brands can take to tackle the holiday season head-on through email marketing. “Basing information and offers on known interests and products are critical to holiday season success. Coupled with can’t-resist deals, retailers can more successfully turn casual browsers into buyers, especially when 36% of shoppers said retailers need to do more to offer more personalized experiences,” says April. Also amid the pandemic, the need for sales and marketing to work together has never been greater. And Tom Castley, VP of Sales for Outreach UK, shows how businesses should embrace technology to integrate the functions He writes: SEPs can integrate seamlessly with existing tools to automate the data collection, analysis, and outputs required to get leads through the pipeline and ensure that everything follows the right tempo. This saves marketing ops time and allows the sales team to tune into their real talent – turning leads into cash. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Marketing April Mullen SparkPost’s April Mullen, Director of Brand and Content Marketing, takes a look at four steps brands can take to tackle the holiday season head-on through email marketing. |
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Commerce & Sales Tom Castley Amid the pandemic, the need for sales and marketing to work together has never been greater. Businesses should embrace technology to integrate the functions. Read more |
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| Digital Marketing Nikki Vegenski The world of digital marketing continues to evolve, creating more opportunities than ever to connect with customers in a targeted purchase journey. Sound research offers insights into the key concepts for the coming year to create a strategy to drive customer engagement and ultimately sales. Read more |
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| Digital Marketing Jean-René Boidron Jean-René Boidron, CEO of Kameleoon discusses how to fight for budget for personalization and experimentation – then make it a success. Read more |
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| Data-Driven Marketing Dan Frohnen Dan Frohnen, CMO of Sendoso, explains why customer personalization is no longer achieved through account-based marketing alone and outlines how you can switch to account-based everything. Read more |
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