| Good Morning! Today we have SparkPost’s Director of Brand and Content Marketing, April Mullen taking a look at four steps brands can take to tackle the holiday season head-on through email marketing. “Basing information and offers on known interests and products are critical to holiday season success. Coupled with can’t-resist deals, retailers can more successfully turn casual browsers into buyers, especially when 36% of shoppers said retailers need to do more to offer more personalized experiences,” says April. Also amid the pandemic, the need for sales and marketing to work together has never been greater. And Tom Castley, VP of Sales for Outreach UK, shows how businesses should embrace technology to integrate the functions He writes: SEPs can integrate seamlessly with existing tools to automate the data collection, analysis, and outputs required to get leads through the pipeline and ensure that everything follows the right tempo. This saves marketing ops time and allows the sales team to tune into their real talent – turning leads into cash. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
