4 marketing automation solutions every SMB should have in 2020 Swiftpage CTO discusses four marketing automation tools every small and midsize business should have to stay competitive as we enter the new decade.
ClickZ Daily: January 23, 2020 | |
|
Hello! Today we have Swiftpage CTO Chad Ruff, discussing marketing automation solutions every small and midsize business (SMBs) should have, to stay competitive in 2020. Marketing automation offers a variety of benefits, including time savings, the ability to drive more meaningful customer interactions that lead to transactions and the opportunity to gain customer feedback and track behavior. SMBs that invest in, and take advantage of, these four solutions will be more likely to see the sales results and ROI they want this year. Also, sticking with the marketing automation theme, we provide our top 10 tools we think every marketer must have. Also ICYMI: Appsflyer, a SaaS mobile marketing analytics and attribution platform, have secured $210 million in a Series D funding led by General Atlantic with participation from their existing investors. LumApps, a leading SaaS provider of cloud-based enterprise communication solutions, announced a $70 million Series C funding round, bringing the company’s total amount raised to around $100 million. Platinum Equity announced the acquisition of Centerfield, a technology-driven marketing and customer acquisition company. Wego, one of the largest online travel marketplace in MENA, has partnered with WebEngage to leverage omnichannel marketing automation to enhance its mobile app’s user engagement. Braze, the comprehensive customer engagement platform, announced new features and product expansions to bolster cross-channel capabilities, increase retention and amplify customer loyalty. |
|
Marketing Chad Ruff Swiftpage CTO discusses four marketing automation tools every small and midsize business should have to stay competitive as we enter the new decade. |
|
|
|
Marketing Priyanka Chowdhury With the marketing industry rapidly moving toward automation, we highlight 10 marketing automation tools every marketer needs to use. Read more |
|
| Analyzing Customer Data Charlie Braithwaite Amidst the flurry of recent data regulations, companies need to be smarter about not only what consumer data they use, but also how they use it. We speak to Segment's Peter Reinhardt to find out just how to do that. Read more |
|
| Analytics Barry Levine Customer experience (CX) efforts remain inconsistent in many organizations, but there are signs of greater commitment and execution for 2020, according to Gartner. Read more |
|
| Digital Marketing Martin Ochwat 60% of users discovered products through Instagram and have been more open to purchasing them. Here are some stats, tips, and tools to maximize your Instagram marketing for ecommerce. Read more |
|
| Digital Marketing Charlie Braithwaite Here is a comprehensive guide on how to improve your strategy with influencer marketing. Read more |
|
|
|
Analytics Above 35.2% of the web is now powered by WordPress. While this is great, it also means there are thousands of different themes, plugins, and technologies all having to coexist. Download now | |
| Data & Analytics Ad Hijacking can be destructive to a brand’s paid search programs with several negative impacts. Download now | |
|
|
This email was sent to [email protected] as a subscriber of ClickZ.
You are currently opted in to receive the ClickZ Daily Newsletter.
You can update your details and subscription preferences here.
Or if you no longer wish to receive these emails you may unsubscribe here.