Hello!

Today we have Swiftpage CTO Chad Ruff, discussing marketing automation solutions every small and midsize business (SMBs) should have, to stay competitive in 2020.

Marketing automation offers a variety of benefits, including time savings, the ability to drive more meaningful customer interactions that lead to transactions and the opportunity to gain customer feedback and track behavior.

SMBs that invest in, and take advantage of, these four solutions will be more likely to see the sales results and ROI they want this year.

Also, sticking with the marketing automation theme, we provide our top 10 tools we think every marketer must have.

Also ICYMI:

• Appsflyer, a SaaS mobile marketing analytics and attribution platform, have secured $210 million in a Series D funding led by General Atlantic with participation from their existing investors.
• LumApps, a leading SaaS provider of cloud-based enterprise communication solutions, announced a $70 million Series C funding round, bringing the company’s total amount raised to around $100 million.
• Platinum Equity announced the acquisition of Centerfield, a technology-driven marketing and customer acquisition company.
• Wego, one of the largest online travel marketplace in MENA, has partnered with WebEngage to leverage omnichannel marketing automation to enhance its mobile app’s user engagement.
• Braze, the comprehensive customer engagement platform, announced new features and product expansions to bolster cross-channel capabilities, increase retention and amplify customer loyalty.