Zero-party marketing and Gen Z: why it works Kaeya Majmundar, co-founder and CEO of Swaypay on how zero-party data is redefining marketing.
ClickZ Daily: Feb 27, 2023 |
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| Good morning, Zero-party marketing (ZPM) exists to help brands put advertising spend directly into shoppers’ pockets. The result: thriving shoppers with newfound purchasing power and thriving brands thanks to “modern-day word of mouth” (especially in a recession). Kaeya Majmundar, co-founder and CEO of Swaypay discusses effective ways your brand can switch to a successful ZPM strategy for better returns. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Digital Marketing Kaeya Majmundar Business-to-consumer brand leaders need to cozy up to the idea of putting their customers in the CMO seat and leaning into next-gen marketing strategies, such as zero-party marketing |
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Digital Marketing Kaeya Majmundar Business-to-consumer brand leaders need to cozy up to the idea of putting their customers in the CMO seat and leaning into next-gen marketing strategies, such as zero-party marketing Read more |
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| ROI Marketing Jamie Bolton | ClickZ Advisory Board Member Navigating recent ecommerce data changes for targeted advertising and campaign measurement is crucial for effective advertising Read more |
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| Digital Marketing Jamie Bolton | ClickZ Advisory Board Member With the uncertain industry making it increasingly difficult for marketers to recognize the ‘good’ marketing channels, let’s take an objective look at some of the best performing platforms of 2023 Read more |
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| Content & Experience Ann Smarty A guide for brands to make the most of collaboration from a strategy and process point of view Read more |
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Marketing Masters Podcast |
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Strategy Benjamin Broomfield "Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact the customer." Download now |
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| Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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| Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
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Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
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| Commerce & Sales Rucha Kadam The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now |
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| Email Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
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