| | | | Zachary Quinto and Claire Danes Read From Classic Books in Audible’s Politically Charged Ads Should Trump read between the lines? By David Gianatasio Hey, Big Brother, Zachary Quinto is watching you. During Sunday's Academy Awards telecast, the Star Trek actor appeared in a stark black-and-white commercial for Amazon's Audible audio-book service, reading a passage from George Orwell's 1984. "If he were allowed contact with foreigners, he would discover that they are creatures similar to himself, and that most... Read more » | | | | Promoted Content by GumGum | |
| | | | | | Brawny Celebrates Women’s History Month By Featuring a Woman on Its Packaging Campaign includes films focused on women in STEM By Katie Richards For the month of March, which also happens to be Women's History Month, Brawny is celebrating women by replacing the Brawny Man on its packaging with a Brawny Woman. The campaign, #StrengthHasNoGender, also includes a series of short films featuring a number of inspiring women in the STEM fields and an anthem video featuring trailblazers... Read more » | | Now That It’s Done Selling Its Shows to Netflix, Scripps Is Focusing on the Power of Live Viewing Company looks to 'protect the advertising model' this upfront By Jason Lynch In the current fractured TV universe, many networks are desperately trying to track an audience that has drifted away from linear viewing and onto other platforms and that are more difficult to monetize. But that's not the case for Scripps Networks Interactive, home to HGTV, Food Network, Travel Channel, DIY Network, Cooking Channel and Great... Read more » | | Indie Agency Barkley Names Katy Hornaday as Its New Creative Lead Veteran Paul Corrigan will head up design unit By Patrick Coffee Barkley has promoted Katy Hornaday to the role of executive creative director. She will lead the independent agency's creative department and report to CEO Jeff King, effective immediately. In a separate move, Barkley also named agency veteran Paul Corrigan as the executive director of its design division, Blacktop. "Katy is the ideal creative leader to... Read more » | | | | UEG Hires Creative and Strategy Leads, Moves Further Into ‘Traditional’ Agency Turf Shop focuses on sports, lifestyle marketing By Patrick Coffee United Entertainment Group has hired two agency veterans to lead its cross-client creative and strategy operations in an effort to compete more directly with "traditional" ad agencies. Subodh Samudre and Tom Howells will serve as ecd and vp of strategic planning, respectively, in the agency's SoHo headquarters, effective immediately. The purpose of the hires, according... Read more » | | Judy Greer and Aisha Tyler Talk About Their Favorite Movie Lines in Autograph Hotels’ New Video Series Campaign celebrates screenwriting By Christine Birkner It sounds trite, but it's true: You can't have a great movie, or a great marketing campaign, without a great story, and that begins with the words on the page. Autograph Collection Hotels is celebrating screenwriting and screenwriters in its new video series with The Black List, a survey of Hollywood industry professionals that's influential... Read more » | | RuPaul’s Drag Race Is Sashaying to VH1 for Season 9 Episodes will air the following week on Logo TV By Sami Main Emmy award-winning RuPaul's Drag Race is about to begin its ninth season, on a new network. The reality competition series will move from its original home, Logo TV, to VH1 on Friday, March 24 at 8 p.m. A second run will air on Logo the following week. Both cable channels are owned by Viacom. Each... Read more » | | | |
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