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Best Practices in Sales & Marketing
Using mirrors to sell a home's best assets Decorating with mirrors makes interior and exterior spaces look bigger and can boost light levels inside a home. "When positioning a mirror, think of where it can add more emphasis to a room, such as the reflection of a beautiful fireplace, and where it can bring the illusion of more space," says Compass' Carolyn Gagnon. "With all of this in mind, it is best to avoid reflecting a window with a bad view—and of course don't go overboard with a house of mirrors." Full Story: Homes & Gardens (6/27)
Student loan debt doesn't have to be a mortgage-killer People with student loan debt can still get a mortgage as lenders take a multitude of factors into account when considering applications, including the applicant's FICO credit score, debt-to-income ratio and payment history, mortgage experts say. In fact, having an income-based student loan repayment plan may be a boon as lenders will then have to abide by that agreement's repayment terms. Full Story: TheStreet (6/21)
Introducing the Tenacious 30 More than 300 young real estate practitioners applied for 30 Under 30 this year. Meet the entrepreneurs who were selected and read their profiles to learn how they have succeeded in this special digital edition of REALTOR® Magazine, sponsored by BidMyListing.
Some cities see more listings as remote work booms San Francisco; San Jose, Calif.; Seattle and San Antonio are among the cities whose current new listings exceed pre-pandemic figures, according to mortgage data provider Black Knight. The uptick reflects the trend of people moving to more affordable markets as remote work becomes more commonplace, with Arizona, Idaho, Nevada and Utah seeing an increase in buyers from California. Full Story: MarketWatch (tiered subscription model) (6/25)
Developers respond to nature-loving home buyers Neighborhoods that focus on the outdoors and sustainable living are on the rise as developers answer demand from nature-loving home buyers. A Houston community called The Groves is enticing residents to the "naturehood" with 64 acres of preserved forest and 85 acres of open space as well as hiking and biking trails. Full Story: The Wall Street Journal (6/23)
Technology & Innovations
Construction technology funding on the rise Construction technology startups Alice Technologies and Join have raised $30 million and $16 million, respectively, in recent funding rounds. Investment in the construction tech field more than doubled in 2021 from 2020 to more than $2 billion, according to Crunchbase. Full Story: The Real Deal (6/24)
Fair & Equitable Housing
Disney, Universal earmark land for affordable housing Walt Disney World Resort has partnered with a third-party developer to build 1,300 affordable homes across 80 acres of its land in Florida. Universal Parks & Resorts is likewise setting aside 20 acres of its Orlando-area land to build 1,000 affordable and mixed-income houses. Full Story: Forbes (tiered subscription model) (6/27)
Legislation & Regulation
Fed tackles housing market imbalance The Federal Reserve is rolling out a housing stabilization plan designed to reduce buyer demand and support a boost in inventory to achieve balance. Measures include slowing inflation and a potential increase in interest rates. Full Story: Realty Biz News (6/23)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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