Today's Sponsor:

Raphael Schneider launched Gentleman’s Gazette in 2010 as a blog for men’s style and apparel. He added his own product line in 2013, selling menswear and accessories.

He emphasizes quality in apparel and content. His YouTube channel, launched in 2015, remains essential for traffic and conversions, owing, he says, to the quality of the videos. “Ten years from now, someone can still benefit from a video we produce today,” he told me.

Raphael first appeared on the podcast in 2018. In this our latest conversation, he addressed the company’s origins, Google search, and, yes, his focus on YouTube.

Our entire audio is embedded below. The transcript is edited for clarity and style.

Eric Bandholz: Tell us about your journey to Gentleman’s Gazette.

Raphael Schneider: As a teenager in Germany, I earned money selling items on eBay. That’s when I discovered cufflinks. I learned they required French cuff shirts and jackets, which sparked my interest in classic men’s clothing.

Read article >

A Message from Zoho Commerce

Online Selling Made Simple with Zoho Commerce

With Zoho Commerce, build a world-class website using customizable templates, market your brand with powerful marketing tools, and manage store operations with efficient inventory management and order tracking. Start and grow your business with our complete ecommerce platform.

Start selling online >

New Ecommerce Tools: May 8, 2025

This week: updates on agentic AI commerce, mobile wallets, B2B transactions, one-click checkout, application hosting, AI-powered promotions, and enterprise-ready fulfillment. Read article >

5 Content Marketing Ideas for June 2025

Our content ideas for June focus on driving sales for Father's Day, a top retail opportunity. Read article >

Charts: U.S. Banking Technology Trends

The banking industry is experiencing rapid change as consumers move to online tools and platforms. Read article >

From the Archive: April 2021

8 Reasons to Avoid Cryptocurrencies for Ecom

Merchants may be wondering if cryptocurrencies are ready for mainstream ecommerce. The answer is no. Here’s why. Read article >

📊 Ecommerce Chart

🎙️ Ecommerce Conversations Podcast

Craft Whiskeys, Home Delivered
From Model to Menswear Founder

🎯 Industry IQ

Resources from our advertisers.

Essentials of Marketplace Success

Reduce Cart Abandonment with AI

🎓 Webcasts

Free, 30-minute streaming videos.

Drive More ROI from Meta and Google Ads

You are receiving this email at [email protected] because you opted in at our Practical Ecommerce website to receive this newsletter. You can unsubscribe or update your email address at anytime. View in browser.

Was this email forwarded to you? Subscribe here.

To ensure this newsletter reaches your inbox, please add [email protected] to your contacts. Gmail users just drag this email to the "Primary" tab.

Practical Ecommerce; 4794 Grayhawk Blvd.; Traverse City, Michigan 49684 U.S.